Rudi’s Gluten-Free Bakery Spreads the Bread by Going Dollar for Dollar to Celebrate Celiac Awareness Month this May
Facebook fans can get a $1 off coupon for any Rudi’s Gluten-Free product by
simply selecting one celiac organization to receive $1
Boulder, Colo. — (May 1, 2012) — Rudi’s Gluten-Free Bakery is going big to celebrate Celiac Awareness Month by giving back to its favorite fans and all of the national celiac disease organizations dedicated to helping raise awareness on how to live a brighter, gluten-free life. From now through May 31, Rudi’s Gluten-Free fans can get and give some dough through Spread the Bread, a Facebook campaign with the goal of raising up to $30,000 for the leading celiac disease education and awareness organizations, including Celiac Disease Foundation (CDF), Celiac Sprue Association® (CSA), Gluten Intolerance Group® (GIG), and the National Foundation for Celiac Awareness (NFCA).
Rudi’s Gluten-Free Facebook fans are invited to select one of these four community partners to receive a $1 donation from Rudi’s Gluten-Free and then click for a downloadable coupon good for $1 off any Rudi’s Gluten-Free product. To follow the fun, fans can track the amount pledged to each organization and help encourage family and friends to donate to their favorite organization.
“These four amazing community partners help our gluten-free fans live life to the fullest,” said Doug Radi, vice president of marketing for Rudi’s Gluten-Free Bakery. “For more than 35 years, our team has believed there’s a better, brighter way to make bread, and we launched Rudi’s Gluten-Free as a way to make sure our gluten-free fans weren’t left out of the party. As we celebrate the goodness of a gluten-free life, we wanted to toast those who are making it even easier to stay happy and healthy—and what better way to do this than to give our fans the opportunity to support their favorite organization.”
Rudi’s Gluten-Free Bakery is committed to raising awareness and furthering education about celiac disease through partnerships, campaigns and event sponsorships—it’s all about making gluten-free life a little brighter. The leading celiac organizations benefitting from Spread the Bread during Celiac Awareness Month include:
- Celiac Disease Foundation: The Celiac Disease Foundation has been at the forefront of evidence-based celiac disease education, awareness, advocacy and support services to the lay and health professional communities since 1990. Today, guided by its distinguished Medical Advisory Board, and supported by Chapters and Connections throughout the United States, CDF is meeting the growing public health challenge of increased diagnosis of celiac disease and gluten sensitivity with a range of vital programs and services for the public, patients and healthcare professionals.
- Celiac Sprue Association: The Celiac Sprue Association is a member-based organization dedicated to improve the quality of life for individuals with celiac disease and their families worldwide through research, education, and support. CSA has been advocating for the gluten-free community for more than 30 years.
- Gluten Intolerance Group: The mission of the Gluten Intolerance Group of North America is to support persons with gluten intolerances, celiac disease, dermatitis herpetiformis, and other gluten sensitivities, through consumer and industry services and programs that positively promote healthy lives. GIG has been serving the gluten-free community for 38 years.
- National Foundation for Celiac Awareness: Through empowerment, education and advocacy, NFCA drives diagnoses of celiac disease and other gluten-related disorders and improves the quality of life for those on a lifelong gluten-free diet. The NFC A was established in 2003.
What’s the freshest news from the Rudi’s Gluten-Free oven? Rudi’s Gluten-Free just introduced Gluten-Free Tortillas that are made with whole grain flours to create a soft, pliable texture perfect for a spring or summer sandwich wrap. The new line includes Plain, Spinach and Fiesta Tortillas, all of which are made with 5 grams of fiber per serving so they’re flat out nutritious in addition to being delicious.
Rudi’s Gluten-Free products are free of artificial ingredients, preservatives and genetically modified organisms (GMOs)—they’re full of goodness and none of the junk. Plus, all Rudi’s Gluten-Free products are soft and delicious, making life a little more enjoyable for families on a gluten-free diet. All of Rudi’s Gluten-Free products, including its Original, Multigrain and Cinnamon Raisin Breads, Pizza Crust, Hamburger Buns and Hot Dog Rolls, and new Tortillas are certified gluten-free and carry the Gluten-Free Certification Organization’s (GFCO) recognizable GF symbol. All of Rudi’s Gluten-Free products are available nationally at natural foods stores and mainstream supermarkets. For more information and to find local availability, visit www.rudisbakery.com.
Rudi’s Organic Bakery, Inc., founded and headquartered in Boulder, Colo., is the nation’s largest brand of USDA certified organic breads. Rudi’s Organic Bakery has a long history of baking bread a better and brighter way, by using simple organic ingredients that contain no artificial ingredients, preservatives, high fructose corn syrup or trans-fat. Founded in 1976, Rudi’s offers small batch organic artisan breads, sliced sandwich breads, wide pan sandwich breads, English muffins, bagels, hamburger and hot dog buns, and wraps as well as a popular line of organic spelt breads, buns and tortillas. For more information, visit www.rudisbakery.com or follow Rudi’s Organic Bakery on Facebook and Twitter.
|Emma GartenLinhart Public Relations
|Doug RadiRudi’s Organic Bakery