Rudi’s Gluten-Free Bakery Proves Gluten-Free Doesn’t Mean Bread Free at the National Foundation for Celiac Awareness’ 2010 Appetite for Awareness

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New gluten-free bread to help raise awareness for celiac disease and the gluten-free diet by sampling gourmet gluten-free grilled cheese sandwiches and gluten-free peanut butter and jelly sandwiches.

Who:

The National Foundation for Celiac Awareness (NFCA), Rudi’s Gluten-Free Bakery, additional gluten-free vendors, and tri-state area residents with celiac disease or other gluten intolerances interested in raising awareness of celiac disease and the gluten-free diet.

What:

On Sunday, Oct. 24, the NFCA will host its annual Appetite for Awareness (A4A) event from 2 to 6 p.m. at the Philadelphia Cruise Terminal at Pier One at the Philadelphia Navy Yard. A4A is the nation’s most prestigious gluten-free event dedicated to raising awareness of celiac disease, and welcomes more than 1,500 people each year to raise money in support of NFCA’s national celiac awareness campaign and education initiatives. Special to the event, top area chefs and doctors are teamed up for a cooking competition to create the best gluten-free dish. A4A also features a robust gluten-free Vendor Marketplace, and new this year, will feature a Children’s Pavilion.

One exhibitor in the Vendor Marketplace will include Boulder, Colo. based Rudi’s Organic Bakery, which is making life brighter for everyone who suffers from celiac disease or gluten intolerances by giving them another way to enjoy bread again with its new line, Rudi’s Gluten-Free Bakery, which hit stores nationally in August. From its founding in 1976, Rudi’s has been built on a passion for baking better breads. The launch of Rudi’s Gluten-Free Bakery is a natural extension of the company’s commitment to baking on the bright side by creating healthy and wholesome breads the whole family can enjoy.

What sets Rudi’s Gluten-Free Bakery gluten-free breads apart is that they contain only the highest quality, wholesome, all-natural and organic ingredients and have the same look, texture and taste as regular breads. All of Rudi’s Gluten-Free Bakery breads are also certified gluten free and carry the Gluten Free Certification Organization (GFCO) GF symbol. For more information, visit https://www.rudisbakery.com/gluten-free/.

Why:

According to NFCA, one in 133 Americans has celiac disease, not to mention the countless others who are suffering from less severe forms of gluten intolerances. With the only existing treatment for celiac today being a 100 percent gluten-free diet, it’s not surprising the gluten-free food industry reached more than $1.5 billion in 2009, providing a growing number of gluten-free choices to those needing to eat a diet free of gluten.

As part of its commitment to elevating the level of education and awareness on celiac disease and gluten-intolerance, Rudi’s Gluten-Free Bakery is partnering with various organizations like the NFCA on local and national initiatives. By participating in the NFCA’s A4A, Rudi’s Gluten-Free hopes to help show how a gluten-free diet can be filled with tasty foods, fun and optimism.

When/Where:

Sunday, Oct. 24 2 to 6 p.m. Philadelphia Cruise Terminal at Pier One at the Philadelphia Navy Yard 5100 South Broad Street, Building #3 Philadelphia, PA 19112

Contact:

Dayna Davis, Linhart PR, 303-951-2564 (office), 719-237-4678 (mobile),
ddavis@linhartpr.com