Baked on the Bright Side

Rudi’s Bakery and KIWI Magazine Help Parents “UNJUNK” Their Kid’s Lunchbox with “Say Cheese” Photo Contest and “Take Your Parents to Lunch Day!”

August 1, 2013

Happy August 1st !  August 1st holds a special place in our hearts because it signifies that time of year again where as parents we are preceding the daily countdown to the first day of school!  After a long summer with the kids, we are all eager to prepare our kids for the beginning of their new academic calendar.  This all being said, here at Rudi’s we understand that preparing your child for school (i.e. school shopping) can be a long, tiring process.  With all of our attention devoted to ensuring that our children have completed their summer reading and have the proper educational tools for class, it is easy to overlook a very important aspect: A balanced and nutritious school time diet!

 

This is why Rudi’s is pairing with KIWI magazine and the School Nutrition Association (SNA) to sponsor National Take Your Parents to Lunch Day with a Say Cheese photo contest!  The annual National Take Your Parents to Lunch Day campaign allows parents to experience school-provided lunch with their children. The goal is to encourage parents to have lunch in their child’s cafeteria, so they become aware of the food their children eat every day. Together, parents and food service providers are developing healthy nutritional habits for future generations. For more than 35 years, Rudi’s Organic Bakery has been making the lives of families healthier and happier by baking nutritious and delicious breads, made with entirely organic and GMO-Free ingredients!  With no exceptions, Rudi’s breads have the cleanest ingredient labels that exclude the nasty stuff including high-fructose corn syrup and ingredients that require a P.H.D in chemistry to pronounce!  Therefore, our partnership with KIWI magazine is a natural extension of this commitment.

 

“We are committed to making the world a healthier place, so sponsoring Take Your Parents to Lunch Day made perfect sense for us,” said Doug Radi, senior vice president of marketing and sales for Rudi’s Organic. “We believe in a better school lunch program and are thrilled to support initiatives that are working to improve what our children eat every day at school.”

 

To celebrate Take Your Parents to Lunch Day, Rudi’s Organic is getting deliciously cheesy. Now through Sept. 15, 2013, fans can enter the Say Cheese photo contest by submitting a photo of their child enjoying a delicious sandwich. Rudi’s Organic will select the top five photos, and from Sept. 30 to Oct. 11, fans will vote on the finalists to select the winner. The entry with the most votes will be named the grand prize winner on Oct. 16, 2013.

 

The participation process is simple.

  1. Parents snap a photo of their child enjoying a yummy sandwich, preferably made with delicious Rudi’s Organic or Rudi’s Gluten-Free Bread
  2. Parents upload the photo to the Take Your Parents to Lunch Day microsite and fill out the official entry form
  3. Parents are invited to share their image with friends to spread big smiles and encourage others to enjoy a delicious sandwich

 

The grand prize winner will receive a $500 gift card to Whole Foods Market in addition to being featured in a Rudi’s Organic advertisement. During the campaign, Rudi’s Organic will brighten the day of fans across the country with weekly prizes, given to random photo contest entrants. These weekly prizes include: Amazon gift cards, North Face backpacks, Razor scooters, Canon Powershot cameras, Wiis and iPad Minis.

 

To help parents pack a healthy lunch for their kids this back-to-school season, all visitors to the Say Cheese site will be able to download a $1 off coupon redeemable for any healthy, kid-pleasing, Rudi’s Organic or Rudi’s Gluten-Free product, including:

 

For more information on the Say Cheese photo contest and Rudi’s Organic and Rudi’s Gluten-Free products, including Sandwich Breads, Tortillas, Wraps, Buns, Rolls, Sandwich Flatz, Bagels and English Muffins, visit rudisbakery.com. For more information on National Take Your Parents to Lunch Day visit myhealthyschool.com. For more information on KIWI, visit kiwimagonline.com.

Throughout the month of August, we also will be providing new ideas to “UNJUNK” your kid’s lunchbox.   Though blog posts, Facebook posts, Tweets and Pinterest boards, Rudi’s Organic and Rudi’s Gluten-Free will provide healthy product recommendations and lunchbox packing practices to ensure your child enjoys a tasty lunch without the junk!

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