New Packaging

Watch for our new look to be on store shelves this fall.

We’ve redesigned our brand and packaging to better reflect the brand’s optimistic outlook, vibrant energy, passion for healthy living and dedicated commitment to baking breads using simple, organic ingredients. The new look features bright colors, callouts to organic ingredients and eye catching graphics, and will help the brand stand out in the bread aisle, which consumers now perceive as a “sea of sameness.